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New Balance and New York Brand Lease on Life Explore the Evolution of Street Fashion Sharing a passion for modernizing classic designs, New Balance taps the blossoming New York-based fashion label Lease on Life to introduce the reengineered New Balance MRT580. Lease on Life Society, whose designers were featured in NB Lifestyle's global marketing campaign, is a creative brand founded in 2011 by father-son duo Nigel and Everard Best with the aim of bringing unexpected coloring, imaginative tailoring and premium fabrics to the world of street fashion. Earlier this year, the clothi...
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